This is an original 1977 Cadillac Salesman's Merchandising Guide and is in good condition. It was put together to be an easily accessed source of information for the salesmen to utilize when helping a customer place their order, answer their questions, or just to help promote the line. Included are interior/exterior highlights, ordering codes, samples of the vinyl, leather, and more for the DeVille, Eldorado, Fleetwood Brougham, Seville, and the Fleetwood/Forman Limousine.
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