1937 Lincoln Zephyr V12 Sales Brochure. Lincoln Zephyr V-12 for 1937. The Car That is Years Ahead of the Times. This new car, the Lincoln-Zephyr V-12 for 1937, has a year's superb record behind it. But it is still years ahead of the times! It is not a new model. It is the car, refined and improved, that pioneered a new type of transportation--that set new standards of power, comfort, safety, economy. It is the car that looks into the future to give a new value today! Features the Coupd-Sedan , Sedan, Coupe, and Town-Limousine. Power and Economy. Safety and Comfort. Beauty and Appointments. Features at the back.