1962 Lincoln-Mercury Sales Leader December. Published by the Lincoln-Mercury Sales Council for L-M Retail Salesmen. Season's Greetings to all L-M Salesmen from the Sales Council. In this issue: Selling ideas from prospecting to closing. Read how these top Lincoln-Mercury salesmen have become successful...ideas to get you started in 1963. My Friend, The Telephone. There's a Science to Paying Bird-Dogs. Why His Customers Stay With Him. Two Factors That Pre-Sell Your Prospects. Level with Your Prospect. He Reserves the Right to Sell Himself the Car. He Plays the Selling Game by His Own Rules. Condition: Some rust marks and some rusty staples. See pics.
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