Original 1975 Cadillac Salesman's Merchandising Guide. This Dealer Data Book highlights the Features, Options and Specifications of the Full Line of Cadillac Models. These were used to educate Sales Staff on the new car models and to help Customers make their purchase. The cover has minor wear and soiling while the pages are good with minor discoloration [see photos]. The spine has a small white paint spot on it. Very rare and informative piece that will display well.