This is an original 1978 Dodge Data Book. It is in good condition for its age, see photos for reference, and was put together to be an easily accessible resource for the salesmen to reference when it came to answering the customers' questions, helping them place an order, or to help promote the model year line. Included are very nice, colorful photos, model lineup, seating options, options, packages, ordering codes, and much more for the Colt, Challenger, Omni, Aspen, Diplomat, Magnum XE, Monaco, Charger SE, Sportsman, and Ramcharger.
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