This is an original 1980 Lincoln Mercury Product Facts Book. This Dealer only Album was put together to be an easily accessed book of information on the line options so the salesmen can help the customer place their order, answer any questions, or just to help promote the line. Included are model availability, diagrams, wheel treatments, and more for the Continental, Mark VI, Versailles, Marquis, Cougar XR7, Monarch, Capri, Zephyr, and Bobcat. The Mercury Competitive Comparison, EPA Data and News Bulletins Tabs are empty. Either the dealership didn't add them when they received them, or they were never sent out at all. Either was a common occurrence. Very rare and informative piece for the Lincoln/Mercury Owner or Collector that will display well. It is in good condition with minor wear and soiling [see photos].
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