This is an original 1988/1989 Cadillac Competitive Comparisons book. It is in good condition and was put together to be an easy-access source of materials for the dealership to use when promoting the line to potential customers or answering their questions. Included are specifications, interior samples several comparisons, nice photos, and more for the Allante, DeVille, Fleetwood, Eldorado, Seville, Brougham, and Cimarron, Cutlass, Custom Cruiser, Ninety-Eight, Touring Sedan, and Toronado. The tabs Certified Sales Consultant, Product Meetings, Competitive Statistics, Matrix Overview, Evaluation Reports, and Par Excellence is empty. Either the dealership never added those pages or they just were never sent out. Either way was a common occurrence.
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