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1990 BMW Retrospective Brochure - French Text

Price $24.00 $19.20 Details W: 8.25 x H: 11.75 x D: 0.1875 Weight 0.56 lbs. Page Count 54 Condition Used Original - Good Item Type Promotional Material Inventory Number SB-58591 OEM Number 0 11 15 25 30 2/90 VM Printed in Germany In Stock
Flat US shipping rate: $8.95
Flat International shipping rate: $34.00

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Description

1990 BMW Retrospective Brochure. Original. NOTE: French Text. 

Ideas that moved the world forward.

It all starts with a world record. In 1919, when a biplane reached the sensational altitude of 9760 meters, the three-year-old Bayerische Moteren Werke were in seventh heaven for the first time. It is indeed BMW which built the engine propelling the plane of the world record. Today, the blue and white emblem of the firm - a stylized propeller - still symbolizes the tradition of engine manufacturer from the first hour.
Making people more mobile has always been BMW's motto. The first motorcycle bearing the BMW emblem was launched in 1925 and BMW began building cars in 1928. The incomparable prestige of the BMW brand and its products is the culmination of 75 years of work. From this tradition emanates a fascination that is the prerogative of the classics. A fascination which is for us, today, orientation and obligation.
This restrospective shows that, despite their differences, BMW's creations also have points in common. They were sporty, they were exclusive and, more than once, way ahead of their time. It is impossible to confuse them when you come across them, because they have a look of their own and a style that seduces with its elegance imbued with functionality. But what once characterized BMWs and still characterizes them, you can't see it, you can't say it, you have to have felt it: the pleasure of driving.

Des idees qui ont fait avancer le monde.

Tout commence avec un record du monde. En 1919, quand un biplan atteint l'altitude sendationnelle de 9760 metres, les Bayerische Moteren Werke, agees de trois ans, sont pour la premiere fois au septieme ciel. C'est en effet BMW qui a constriuit le moteur propulsant l'avion du record du monde. Aujourd'hui, l'embleme bleu et blanc de la firme - une helice stylisee - symbolise toujours la tradition de motoriste de la premiere heure.
Rendre l'homme plus mobile a toujours ete la devise de BMW. La premiere moto arborant l'embleme BMW a ete lancee en 1925 et BMW a commence a constrire des voitures en 1928. Le prestige incomparable de la marque BMW et des ses produits est l'aboutissement de 75 ans de travaux. De cette tradition emance une fascination qui est l'apanage des classiques. Une fascination qui est pour nous, aujourd'hui, orientation et obligation.
Cette restrospetive montre que, malgre leurs differences, les creations de BMW ont aussi des points communs. Elles etaient sportives, elles etaient exclusive et, plus d'une fois, bien en avance sur leur temps. Il est exclu des les confondre quand on les croise, car elles ont un aspect bien a elles et un style qui seduit par son elegance empreinte de fonctionnalite. Mais ce qui caracterisait jadis les BMW et les caracterise toujours, on ne peut pas le voir, on ne peut pas le decire, il faut l'avoir ressenti: le plasire de conduire.

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