Small Wonder - The Amazing Story of the Volkswagen by Walter Henry Nelson. Paperback. Completely Revised. Copyright 1965, 1967.
In contrast to today's "This is Big, This is Bigger Campaign", this book talks about how the classic "Think Small" advertising campaign played a role.
Other topics featured:
A detailed profile of Heinz Nordhoff.
A detailed look at the assembly process.
A section on how to identify the year of a Beetle.
NOTE: This is a book for readers. It is text only with no illustrations.
Contents:
The Years of Preparation
Hitler and the Changed Atmosphere
The Nazis Lay Their Plans
The War Years
Years of Improvisation
Nordhoff and the New Beginning
The Years of Fulfillment
Coals to Newcastle
Detroit Meets the Beetle
A Matter of Taste
Volkslore
From Wolfsburg with Love
Craftsmanship and the New Cars
Appendix: How to tell the age of a Volkswagen
Condition: Some soiling on the cover. Pages have yellowed from age, but are in very good condition.
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